Etsy mobile redesign
Personal product design exercise. A rethinking of the entire experience of Etsy’s consumer-facing mobile application.
Ask
Improve the Etsy buying experience from the ground up. Dig into the core problems experienced by buyers and sellers, and re-craft the application’s UX info hierarchy (and UI where necessary) for the occasional Etsy buyer (purchases 3-5 times per year).
Approach
I worked with real Etsy buyers and sellers to reveal their nuanced problems - as the UX of both the Etsy and Sell on Etsy mobile apps undeniably affect one another. After thinking through business requirements and limitations (such as maintaining the database schema used to classify product info), I dug into reshaping the way the Etsy app surfaces product information to buyers.
All interview comments were classified according to the Use, Usability and Meaning framework, before being ranked in order of perceived importance.
For each gap in Use (pricing info, shipping, size information, categorization, etc.), its corresponding Usability issues were re-worked with new UX and UI that could ultimately change the Meaning (and value) the product had for users in a given context. The research, need finding, problem definition, and synthesis resulted in the following updates:
01: refreshed home page that promotes effective browsing.
02: re-tooled search flow that prioritizes simplicity and contextually-relevant product info
03: rethought product page with standardized descriptions, customizable input fields, and easier purchase.
Credits
Product Design, Motion Design: Jonathan Igner
Model and Product Photography: Chelsea Moylan, Owner of Anomie
Services
Research, Product Design, Visual Design, Motion Design.